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Maruti Suzuki Expanded Their Subscribe Program, In Partners With Mahindra Finance’s Quiklyz

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Maruti Suzuki Expanded Their Subscribe Program
Maruti Suzuki Expanded Their Subscribe Program, In Partners With Mahindra Finance's Quiklyz

Maruti Suzuki has expanded its Subscribe car program and announced their partnership with Mahindra Finance Quiklyz. This platform will offer a white plate subscription for the Maruti vehicles, and the company has added Kolkata to its program. Maruti subscribe was started in July 2020 and allows customers to charter a vehicle from the automaker for a certain duration. 

Maruti says it has acquired nearly one lakh enquiries for this program. The leasing option decreases large overheads for the buyers, while also covering auxiliary costs like registration, insurance and maintenance.The tenure has been bounced up to five years from the past four years.

Senior Executive Director of Marketing and Sales in Maruti Suzuki, Shashank Srivastava said, that the car subscription is a comparatively new concept for the buyers in India and within two years of its start, they have got so many customer responses for Maruti Suzuki Subscribe with around 1,00,000 enquiries. They said that this Subscription program allows the buyers to select from vehicle options, as per their requirements. They have been constantly upgrading their Subscribe program services with learnings and feedback from their buyers, and this has encouraged them to expand Maruti Suzuki Subscribe to newer markets like Kolkata and partner with Quiklyz by Mahindra Finance. They also added that with this new partnership and expansion, they are looking forward to serving their customers with more ease and convenience.

SVP & Business Head, Quiklyz, Turra Mohammed, on the partnership said that, their car subscription is gaining pace as customers ownership preferences and it is changing across all segments, including individual, professional, SME and corporate, subscription provides super convenience and unmatched flexibility, something that customers expect and want from their car ownership experience. They said Quiklyz by Mahindra Finance is committed to playing a significant role in this market. That is why they are excited to partner with Maruti Suzuki to provide unmatched subscription service for the entire range of the Maruti Suzuki portfolio. Their subscription plan is available for different tenure options from one to five years and it includes a monthly rental that comprises the vehicle usage charges, registration charges, maintenance, insurance, and other common services. They added that at the end of the tenure, the customer has the option to switch to a newer car or purchase the subscribed car by paying the remaining amount.

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