LGBTQ (Gay) Pride Month, which takes place in June in the United States, features colourful, uplifting parades with floats and celebrities, as well as joyful festivals, workshops, picnics, and parties. Pride Month honours the lesbian, gay, bisexual, transgender, and queer community’s years of battle for civil rights and the continued pursuit of equal justice under the law, as well as the accomplishments of LGBTQ individuals.
Last year, COVID-19 put a damper on Pride Month celebrations, but this year, there’s reason to rejoice in more ways than one, and several major retailers are joining in.
During Pride Month, popular corporations like Apple, Fossil, Reebok, and others frequently donate large sums of money to LGBTQ charitable organisations, which means you might be helping others obtain access to essential resources as well.
Below are 10 brands to consider for Pride 2021, which may help you discover new ways to celebrate love, diversity, and inclusivity throughout this festive season.
Adidas has been releasing new shoe collections in honour of Pride every year so following the tradition they did the same this year too. Love Unites, a collection of Pride-themed footwear, clothes, and accessories, was just published by the shop. Adidas is actively promoting Athlete Ally, an organisation that works for LGBTQ inclusiveness in sports, despite the fact that purchase sales from the collection are not related to it.
This year, Apple announced two new Apple Watch Pride bands, as well as a new Pride watch face. Encircle, the National Center for Transgender Equality, and others are among the LGBTQ advocacy organisations that the company supports.
3. Bath & Body Works
Bath & Body Works is donating $1 million to the Human Rights Campaign Foundation this year, which is working to help the LGBTQ community via a range of activities, including improving transgender rights, supporting workplace equality, and assisting children and families. The brand’s Love Always Wins line includes a variety of rainbow-themed candles, soaps, mists, and more.
Converse’s Pride collection this year is inspired by five LGBTQ members of the brand’s global All-Stars community, who collaborated with artists to produce the bright footwear on display. Since 2015, the brand has donated more than $1.3 million to LGBTQ groups in the United States and abroad, and this year, a portion of the revenues from the Pride collection will be given.
The Rainbow Disney line includes a variety of bright face masks, T-shirts, stuffed animals, and other items that are suitable for the entire family. The company has also vowed to assist a number of domestic and foreign LGBTQ organisations, including ARELAS, a Spanish group that provides assistance for trans youth, and Nijiiro Diversity, a Japanese NGO focused on reducing discrimination.
Due to the coronavirus outbreak this year, pride month celebrations may be different, and many events have modified virtual celebrations that take social distancing and public health into account. As a result, you might not be able to deck the streets in rainbow hues for the festivities. But one can definitely celebrate pride month in their own way while still being at home.